Elizabeth Bishop’s poem “The Fish” Essay

* The Theme of ‘True’ Beauty or ‘Inner’ Beauty: Neither her battered boat nor the â€Å"venerable† old fish is beautiful in conventional terms. Their beauty lies in having survived, & when the speaker realizes this, â€Å"victory filled up / the little rented boat† & she understands that â€Å"everything / was rainbow, rainbow, rainbow!† That is when she lets the fish return to his home in the water. The fish helps Bishop to notice true beauty: â€Å"The fish is only ugly or grotesque to the untrained or unempathic eye† (McCabe). The notion causes her to see other objects around her differently. Everything is a rainbow when she looks around. This feeling allows her to release the fish. The release, significant in its own sense, acknowledges Bishop’s respect for the fish. The poet, struck by the otherworldly beauty w/ which ordinary objects sometimes appear, as if cast in a color not their own, releases her concentrated gaze, & gives up both the poem & the fish. The composite image of the fish’s essential beauty–his being alive–is developed further in the description of the 5 fishhooks that the captive, living fish carries in his lip. * The Theme of Respect & Admiration: The admiration for the fish is ironic since he was detested when 1st caught. The relationship tween the fish & Bishop becomes even closer when she notices his lip. These broken fishing lines are the turning point tween her & the fish. Now, Bishop considers the catch an accomplishment. She sees evidence that 5 others have tried unsuccessfully to bring in this fish. The fish evolves into a majestic character She is able to use the description of the fish’s lip to evoke the idea of respect. The fish’s â€Å"beard† personifies him, characterizing him as intelligent. She values the fish because she realizes he has eluded other anglers. The ultimate respect is expressed w/ the fish’s release. Bishop knows the fish â€Å"†¦can’t be kept, but must be let go† (McCabe). Bishop recognizes that she will be able to hold the moment closer as a memory than by keeping the fish as a trophy. The real theme of Bishop’s poem is that of humanitarianism & respect for a fish’s lifelong  will to survive.

Facts on Canada’s CN Tower

During Toronto's building boom in the early 70's, a serious problem was developing. People were experiencing poor quality television. The pre-skyscraper transmission towers of Toronto stations were simply not high enough anymore.As office buildings were reaching higher and higher, the video reception and radio signaq got weaker and soon became alomst inpossible to recieve. Signals from Toronto and from Buffalo, New York were bouncing off the buildings. As a result viewers often saw a weaker station superimposed over another. So the were watching two shows at once. It became clear that they needed a antenna that would not only be taller than any building in the city, but one that would be taller than anything that would probably ever be built. Today, the microwave receivers which pull in distant signals are about 305 metres or 1000 feet up (inside that white donut-like thing), and the top of the transmission antenna is 553.33 metres or 1815 feet 5 inches high (that's the very top).Because of this, we enjoy some of the clearest TV and radio reception in North America. An extra little tidbit you may not have known: It wasn't until late in the design process that the architects decided to turn the Tower into a Tourist Attraction. The CN Tower was built by the Canadian National Railway. Opened to the public on June 26, 1976 Official opening on October 1, 1976 Adjusted cost (1997 dollars): $250 million Number of construction workers: 1,537 Total weight of the Tower: 117,910 metric tonnes (130,000 tons) Volume of concrete: 40,523.8 cubic metres (53,000 cubic yards) Reinforcing steel: 4,535 metric tonnes (5,000 tons) Structural steel: 544.2 metric tonnes (600 tons) Number of elevators: 6 (including 2 which officially opened March 20, 1997) Speed of elevators: 6 metres/second (20 feet/second) Slow speed of elevators (in high winds): 1.5 metres/second (5 feet/second) Attendance: about 1.8 million per year Total staff (off season): approximately 400 Total staff (peak season): approximately 550 Maximum sway in 190 km/h winds with 320 km/h gusts (120 mph winds with 200 mph gusts): Antenna: 6 ft., 8 in. from centre Sky Pod: 3 ft., 4 in. from centre Tower Sphere: 1 ft., 7 in. from centre Thickness of windows: Outer pane – 9.5 mm (3/8 inch), inner pane – 6.4 mm (1/4 inch) Capacity of 360, The Restaurant at the Tower: 400 people Time it takes to revolve once: 72 minutes Capacity of Horizons Cafe: 500 people Broadcast Facilities: UHF, VHF Television; FM Radio; Microwave Transmissions; Fixed Mobile Systems Companies that broadcast from the Tower: CBC Channel 5 & 25, CFMT 47, CFTO 9, City 57, Global/CIII 41, TV Ontario 19, LOOK Communications (Digital), CHFI/Rogers, CFNY FM, CHIN FM, CHUM FM, CILQ FM, CJEZ FM, CJRT FM, CKFM FM, Bell Canada, Cantel, Motorola, TTC Thickness of The Glass Floor: 2 1/2 â€Å". Layers, from the top down: 3/16†³ scuff plate (replaced annually) Two 1/2†³ layers of clear tempered glass, laminated together A one inch layer of air (for insulation) Two 1/4†³ layers of clear tempered glass, laminated together Size of each panel: 42†³ by 50†³ Load tests are performed annually on each panel to ensure safety Toronto certainly does, and we appreciate the time the following groups and publications recently took to honour the CN Tower: The CN Tower extends congratulations to II by IV Design Associates partners Dan Menchions and Keith Rushbrook in winning the following design awards from the Assocation of Registered Interior Designers of Ontario (ARIDO):†Designers of the Year†, GOLD for Public and Institutional Spaces: CN Tower – Public Circulation Space, SILVER for Retail Spaces: CN Tower – Market Place Retail Centre, SILVER for Restaurants and Bars: CN Tower – Market Place Cafe City Parent, A Metroland Newsmagazine For City Families chose us as the ‘Best Tourist Attraction in Toronto' in the Fourth Annual Readers Selection Awards Voted the â€Å"Best Place to Take Out-Of-Towners† by Eye Magazine American Society of Civil Engineers, who accredited us as being one of the ‘Seven Wonders of the Modern World' Guinness Book of World Records changed our status to ‘World's Tallest Building and Free Standing Structure' and highlighted us on the cover of their 1996 Edition NOW Magazine – Best Place to Impress Out-of-Town Visitors Toronto Sun Readers' Choice Awards – Favourite Toronto Attraction International Association of Amusement Parks and Attractions Brass Ring Award – #1 Radio Campaign for Attractions World Wildlife Fund of Canada – Bird Friendly Building Award Federal Energy Innovator Award for recognition of innovative leadership in the pursuit of energy management opportunities Toronto Tourism Award – Ontario SuperHost for Staff Training & Education International Digital Media Awards – Gold for Best Kiosk/Installation for EcoDek Environment Canada – Great Lakes Raptor Recovery Plaque Tourism Toronto Award – Best Attraction, 1995.

Japanese Art of the Kamakura Period Research Paper

Japanese Art of the Kamakura Period - Research Paper Example Even with constant wars, the Buddhist religion got support from the samurais and other people. Other cultures and traditions were practiced, as they become a popular commodity. The arrival of the Europeans changed the Japanese ways of thinking as the constant wars were reduced. The word medieval may seem to be inquisitive, because it was first applied to European history. It elaborates a middle phase connecting the go down of the Roman kingdom and the beginning of the renaissance. Throughout this era, middle government was unstable and people were divided among feudal leaders. 16th century Japan was separated in the midst of warlords recognized as Daimy, and Europeans who came to Japan at that moment felt it look like medieval Europe. In the 1900s, Japanese educationist also saw this resemblance (Lang & Jujutsu). They took the term medieval to illustrate the era when Japanese imperial authority was unstable and warriors took a significant part in leading the society. These were the t imes of Japan’s first two warrior authorities: the Kamakura and the Muromachi. There are many questions asked about the Japanese’s warriors and their operations. People have come up with different answers and assumptions to these questions. During the late year 1170s, nobody might have imagined that soldiers led by the Minamoto tribe were about to create an autonomous government. The majority of warriors worked as middle-level officers in the district, operating as supervisors on government personal public lands or on confidential estates (Lang & Jujutsu). They took their place to central government upper class and strong temples. If a soldier breaks the rules of his superiors, he would be taken to be a rebel and his properties given to opponents. Consequently, for most of the 12th century, regal officials controlled the soldiers. The two supreme soldiers clans of the moment were the Taira (also recognized as the Heike) and the Minamoto (recognized as the Genji). Both worked for associates of the regal relatives and the Fujiwara relatives of regents. In the years 1150s, the Taira were on the victory side in a pair of disagreements that assisted them go up to places of power. The Taira head, Kiyomori, became prime Minister and wedded his daughter to a potential emperor (Lang &Jujutsu). In difference, the Minamoto were on the losing side in the two disagreements. Consequently, the tribe’s adult male leaders were executed and the boys sent into hideouts. During the year 1179, Kiyomori took the role of a practical dictator. In the year 1180, he forced the regal court to crown his grandson (the kid of his daughter who had wedded a royal leader) the next ruler. That same year, a displeased royal prince, angry that he was passed over for the throne, gave a call-to-arms. Yoritomo sent away leader of the Minamoto tribe and now a grown-up, activated soldiers to join him in ambushing the Taira. The Minamoto and Taira battled the span of the state for five years in a disagreement known as the Genpei fight (Sato 12). When the Taira were at the end defeated, Yoritomo continued with the building of Japan’s initial warrior government. The actual importance of the war was the soldier’s first move towards autonomy from the regal government. Yoritomo won over majority of eastern soldiers over by securing their lands and employment. Consequently, soldiers who were unconfident with the previous system chose to unite with the Minamoto, although they were not really part of the Minamoto

Using the Word Humility Essay Example | Topics and Well Written Essays - 750 words

Using the Word Humility - Essay Example Applying this term can assume different articulation with the same effect of being modest and lowly. The word often has a positive connotation because it meant being non-offensive and is neither rash nor arrogant. Humility also has the religious connotation that it is considered a virtue. Taking on its religious meaning, humility meant the acknowledgment of his or her defect and shortcomings being a mere creature of a Supreme Being. Being such, humility is the acceptance of a divine grace for assistance, guide, wisdom, etch of a deity of an organized and hierarchal religion. Humility is often a precursor of any divine grace because it makes one a loyal servant deserving of God’s grace of any religious affiliation. Humility can also be taken as deference to a god or Supreme Being that our talents, capabilities and whatever we have come from Him. The philosophical meaning of humility can take in the form of ethics. Philosophically, being humble or modest meant being non-offensive to those who do not possess exemplary characteristic or those who do not have much in life. It is the modest estimation of one’s capability or worth so as not to intimidate or make others uncomfortable. In short, humility is also taken as a way to level down to others so as to make them feel welcome or not to intimidate them with one’s stature or bearing. Humility can be taken as a way to subordinate to oneself to authority. This is the realization that the act of submission to a higher authority will be good to everybody and thus humble enough to submit. This can be observed in government, organizations, and associations of people. For example, we can cite the government and its subjects on how humility assumes a different meaning. The people must humbly submit before the law that governs society to establish order. This is to subordinate the individual’s caprices to the greater good of society.

MHE513 - Risk Assessment and Epidemiology Module 2 - Case Essay

MHE513 - Risk Assessment and Epidemiology Module 2 - Case - Essay Example The Public Health Statement of Agency for Toxic Substances and Disease Registry (ATSDR, 2005) provides information about zinc, including the hazards associated with excessive exposure to the otherwise essential element. Zinc is a ubiquitous element of the earth’s crust, occurring in small amounts in almost all igneous rocks. It is widely distributed in air, water, soil, and all living matter. Zinc enters the environment both through natural processes and human activities, in particular activities such as mining, purification of zinc, lead and cadmium-containing ores, steel production, and coal and waste burning. Increased levels of zinc in the soil can occur through disposal of wastes from metal manufacturing industries and electrical utilities producing coal ash, and fertilizer application. Industrial and domestic sewage and run-off from soil containing zinc can release zinc into waterways and ground water. Zinc, present as fine dust particles in the air, is washed down by rain and snow into the lakes and rivers where it mostly settles on the bottom. A small amount of zinc may occur dissolved in water. The concentration of dissolved zinc increases with increasing acidity of water. Zinc and its compounds have many industrial uses including galvanization of iron and steel to prevent rusting and corrosion; preparation of alloys such as brass and copper; manufacturing of dry cell batteries, white paints, ceramics, rubber, fabric dyes and wood preserving compounds. Zinc is also an important constituent of cosmetics, hair-care and health-care products such as sunblock lotions, talcum powder, anti-dandruff shampoos, diaper rash ointments, deodorants etc. Zinc chloride is used to make smoke bombs. Zinc carbamates are used as pesticides (World Health Organization WHO, 1996). Exposure of humans to metals is generally inevitable as metals are ubiquitous in the environment. Chemicals including zinc are released into the environment (air, water

Islamic Fundamentalists Essay Example | Topics and Well Written Essays - 1500 words

Islamic Fundamentalists - Essay Example From a NATO perspective, the Cold War has given way to the War on Terror (Baylis & Smith 2005). Today, developed countries fear terrorist attacks from Islamic fundamentalists, while many in the Middle East fear amoral, mindless consumerism and even bellicose, forcible takeovers spawned from developed countries. A phenomenon emerged from Afghanistan appeared on the world stage in the mid 1990s introducing yet another new term (like fatwa a few decades back) to world journalism: Taliban (Brenda and James 2004, pg. 1). The word itself comes from talib, or student in Arabic, but in the West it took on the connotation of an extremist, fundamentalist, violent transnational terrorist group of young Muslim fanatics. They were initially a response against the local criminals in Afghanistan after the extraction of Soviet troops and the conquest of American-and-Pakistani-supported mujahedeens over the Soviet-supported Afghani administration in Kabul in 1992 (Ahmad 2006). It was formed by a small number of Islamic priests who belonged to Pakhtuns, the dominant ethnic group both of Southern Afghanistan and Northern Pakistan. Based in Kandahar in South-Western Afghanistan, the Taliban increased critical support from Pakistan's influential intelligences, whose incentive was in part to stabilize the trucking routes to Central Asia. With that assistance, the Taliban transformed some early Robin Hood-like actions in opposition to the warlords into a messianic goal to transform all Afghanistan in line with a particularly fundamentalist Islamic vision. The Taliban were a major force in Afghan politics. There were neither tribal chiefs nor members of the royal families who once held sway. Mostly belonging to one ethnic group, male and young, narrowly minded trained in Pakistan's religious seminaries and burning with a desire to impose southern towns of Afghanistan before capturing Kabul in the late 1990s and established a harsh and uneasy control over most of the countries (Brenda and James 2004). As they were predominantly Pukhtun in their ethnic background and they tended to target non-Pukhtuns the latter remained rebellious especially in Northern areas. The official orders of the Taliban against women - they should be covered in public, immediately return to their homes and leave their jobs - and the total banning of television convinced the world that here was a primitive form of Islamic fundamentalism which the Iranian variety appear benign (Brenda and James 2004, pg. 134). It sent shivers down the spine of the rich elite in neighbouring Pakistan in case the Taliban germs spread south (pg. 135). By the late 1990s although the killings continued Afghanistan had an uneasy truce punctuated by acts of violence and anarchy. But a civil society and government structure were still far from forming. Relations with outsiders remained prickly. There was a constant friction with United Nations agencies as the Taliban, with little idea of modern statehood, interfered with their running until many packed up and left Kabul in exasperation (pg. 138). The moment that the Twin Towers in New York fell, Islam and terrorism became inextricably linked. As an example, there was the sensationalized reporting of the aid worker John McClintock, a convert to Islam, as the 'Tartan

A COMPARATIVE ANALYSIS OF THE OF THE WRITINGS OF JOHN PIPER AND N.T Thesis Proposal

A COMPARATIVE ANALYSIS OF THE OF THE WRITINGS OF JOHN PIPER AND N.T. WRIGHT ON THE DOCTRINE OF JUSTIFICATION BY FAITH - Thesis Proposal Example The study of the doctrine of justification5 is considered the cornerstone of Christianity6 by many Christian scholars. It is, according to Luther, the article by which the church stands or falls,7 The challenge between Piper and Wright concerns the implication of their views on imputed or incorporated righteousness on justification8 to Christian faith, especially concerning Soteriology.9 On the one hand, Piper’s perspective is that imputed righteousness on justification does not consist merely of belief in Christ alone for salvation, but also submission of every area of one’s life to Christ’s Lordship.10 Thus, Piper unwittingly affirms both â€Å"faith alone† and â€Å"faith not alone† referring to justification, which according to Lybrand constitutes the intrinsic incongruence of these assertions in his (i.e., Piper’s) practical interpretations and teachings.11 This inconsistency could be explained in the way Piper distinguishes justification from sanctification,12 wherein he proposes that to man is given the right to stand with God on account of faith alone.13 Again, Piper maintains, this is something given. Nevertheless, Piper insists that man must live a life that he considers a deadly battle against sin.14 The manner by which he fights such a battle––according God’s will––constitutes s anctification.15 Also important on Piper’s position is the argument that sin has been fought, and won over with the death of Jesus.16 One might contend that if sin has been won over based on Christ’s sacrifice, Piper would not be able to justify his â€Å"faith not alone† portion of his argument. However, he maintains that the right to stand with God is only achieved by eliminating the sin––the one that was already won over on the cross––by way of dying â€Å"in Christ.†17 This is central to his righteousness imputation theory,18 and distinguishes his position from that of Wright’s who proposes, â€Å"incorporated righteousness† as a more

DENISON DAM (TX-OK) Essay Example | Topics and Well Written Essays - 2500 words

DENISON DAM (TX-OK) - Essay Example Ever since the dam was built, the lake has reached its spillway three times; which is 200m or 640 feet above the sea level: in 1957, 1990 and the most recent happened in 2007 (Mathews p44). The dam is renowned for its large size and power production magnitude. Though there are more dams that have been constructed ever since, it makes a good deal of contribution to the general output of the Unites States dams. It has 14 million cubic meters or 18,800,000 cubic yards of rolled –earth fill; it also produces about 250,000 megawatt of hydropower electricity annually. Lake Texoma itself provides about 154,000,000 cubic meters or 125,000-acre feet of water storage to the local communities in five permanent contracts. Additionally, the dam has offered some other benefits such as the federally owned and managed wildlife refuge areas. Through this, it has provided about 47 areas for recreational activities. These recreational areas are owned and run by the United States Army Corps of Engineers (Ojeda p85)). There are two state parks – one situated in Texas while the other is situated in Oklahoma. In addition, there is an extra 32,000 hectors or 80,000 acres of land opened for public use as hunting grounds. Lake Texoma has two main sources, which are the Washita river from, the north and Red river from the West. The minor sources of the dam that can be noted are the Little Mineral Creek, Big Mineral Creek, Rock Creek, Buncombe Creek and the Glasses Creek. Lake Texoma then drains to the main outlet, the Red River into the Denison dam. Normal elevation of the pool fluctuates from 615-619 feet which is about 187-189 meters NGVP (National Geodetic Vertical Datum. These limits depend on the time of the year. The flood control section extends the height to about 197 meters (645feet) NGVD (National Geodetic Vertical Datum). Texoma Lake has crested the Denison dam’s spillway at the level of

Analysis of Alcan case study Example | Topics and Well Written Essays - 1750 words

Analysis of Alcan - Case Study Example There was a wide spread of perception that it was hard to implement changes and that communication was poor. The management wanted to impose change in the organization. They thought about three options for change but only implemented two of them. Team working was introduced and later on, there were structural changes. The senior managers and the workers said that team working produced results in terms of staff satisfaction; effectiveness of the work organization and productivity but the middle level and technical staff disagreed with this. They felt that there was a lot of dissatisfaction in team working change can be an expensive and difficult process and fewer problems will be experience in less drastic change program, but even then it is not something to be contemplated without care. Lynemouth production began its production in 1972. Work organization was fairly conventional with each group of workers being responsible to a supervisor who dealt with all day-to-day production matters such as the allocation of tasks, granting of holiday and shifts. Majority of workers were production operatives and craft workers who belonged to trade union. The Management wanted to impose change by insisting on the application of parts of existing agreement rather than involving the unions. The employees reported lack of consultation by management and this contributed to a growing sense of worker dissatisfaction. This in turn adversely affected the quality of production. According to Fredrick Taylor, he thought by scientifically analysing work, the "One Best Way" to do it would be found. He is most remembered for his time and motion study. He would break a job into its component parts and measure each to the second. Taylor believed that contemporary management was amateurish and should be studied as a discipline, that workers should cooperate with management and hence would not need Trade Unions. He believed that the best results would come from the partnership between a trained and qualified management and a cooperative and innovative workforce. Each side needed the other. This approach would have been an awkward one because, the unio n is the workers representative and they should be consulted to contribute ideas toward the change. According to Buchanan and Bobby (1992), he recommends two negotiation clusters. Selling plans and ideas to others; creating a desirable vision of the future and negotiating with key players for resources or changes in procedures, or to resolve conflict. Due to the facts that the employees are the key players, then they should have been consulted through the trade union. According to Elton Mayo, he said that workers are motivated by such things is that individuals have a deep psychological need to believe that their organization cares about them, is open, concerned, and willing to listen. In organisations, which have cultures in which individuals make their own decisions a change agent who attempts to manage process by telling people what to do is likely to encounter resistance. In this type of environment, the change agent perhaps needs to have a more laid back style, paying attention to altering, important symbols such as reward systems, or persuading his

How Soccer Could Positively Affect America Essay Example for Free

How Soccer Could Positively Affect America Essay There is a sport out there that people can put aside their problems, hatred, and differences and instead put in all their passion and love for the sport on the field. This sport has changed the world in many ways and has now become more than a sport. It has become an instrument of peace, unity, and business. It has brought many positive cultural, business, and economic effects in this world. It’s the beautiful sport of soccer; the universal language of the world. Soccer reduces gang related violence and has become a tool of peace. Soccer for Peace is a non-profit organization aiming to unite children of war-torn nations in their shared love of soccer (Soccer for Peace). It was founded by a German graduate student Jurgen Griesbeck in 1996 and it is one of the most successful anti-violence organizations in war-torn cities (Lawrence). Originally conceived as a one-time fundraiser, benefiting the youth soccer team of Israel’s only Jewish-Muslim-Christian village, Neve Shalom/Wahat al-Salam, Soccer for Peace has since become an ongoing peace-building effort (Soccer for Peace). One of the places where one can observe the positive impact the Soccer for Peace organization has brought to is in Medellin, Colombia, South America. Soccer for Peace arrived in Medellin in 1996. Soccer for Peace is one of the most successful anti-violence organizations in this war-torn city of 1. 5 million, which suffers nearly 5,000 murders each year. Young players, who are or used to be part of a gang, meet every Sunday in San Blas, one of Medellin’s hillside slums. About 300 teams in Medellin wear Soccer for Peace uniforms, and each weekend there are 60 games. In Medellin, where gang rivalries pushed young people apart, most could still agree on only one thing, their love for soccer. Griesbeck says that before he here came to Medellin, he never would have thought of soccer as a tool for peace, but he says that for Medellin it is obvious (Lawrence).

The Wife of Bath Analysis

The Wife of Bath Analysis Chaucer is generally considered as the father of English poetry; looking specifically at The Canterbury Tales we can see that Chaucer attempted to portray a depiction of society as he knew it. It is also evident that he attempted to provide his own commentary on his society. Chaucer distances himself from the comments made in The Canterbury Tales as he tells his audience Blameth nat me (Chaucer, 2006, line 73) if they are to take offense from what the Miller says as it is not Chaucer, himself, saying it, he simply has too repeat what was said. This is a very clever technique that Chaucer uses so that he cant be faced with controversy or come under attack from any one as he has only repeated this tale. Chaucer would have had to ensure that his work did not offend those in the church, seeing as the church was the only place where literature was preserved. However Chaucer still attacks society, and the greed of the church amongst other social issues, by not personally saying it, he skilfully distances himself from the issues he highlights in this tales. Chaucer also manages to tactfully deal with these issues, resulting in highly enjoyable tale, which offers a social commentary on a society faced with corruption and hypocrisy. The Canterbury Tales was written in a time where an audible, social reading of literature (Ford, 1976, p86) was preferred, this is possibly because of the influence that the church had on Medieval Literature. One of the main reasons for this may be due to the church, as they supplied the only form of education, everyone at church would have been listened to preachers, and as preaching itself had throughout the Middle Ages a great influence on other literature of all sorts (Ford, 1976, p85) it is not unreasonable to assume that this is why oral forms of literature were preferred in the medieval period. The Canterbury Tales were written as thought hey were being spoken aloud, so they fit in well with this medieval trend. The language and diction used in both The Millers Tale and The Wife of Bath conforms to a plain, low style (King, 2000, p47). Chaucers dominant sentence structure is paratactic (King, 2000, p47); with a rhyme scheme consisting of couplets of iambic pentameters (King, 2 000, p47). The purpose of Chaucers use of language, allows both tales to be easily read aloud for a group of people, rather than just read alone. Aware of his language choices, Chaucer will have also been attempting to make the background story to The Canterbury Tales seem authentic. The narrator is telling these stories on a pilgrimage to Canterbury, so as we read the tales to ourselves we can get a sense of the pilgrimage, and the way these tales would have been told. Chaucer uses The Canterbury Tales as a social commentary. Through the general prologue we can see how he feels about whole sections of society by making individuals represent whole groups of medieval life (Bunting, 2003, p6). These representations slowly begin to build up an entire view of Chaucers life in the medieval period. The Canterbury Tales is famous for upsetting the social hierarchy. Despite the conventions, after the Knights tale is told at the very beginning the rest of the tales are not told in order of those with the higher social standing, as would be conventionally expected. Certain characters interrupt, pushing their tales over others, making The Canterbury Tale humorous as it does not follow the conventional order as som bettre man shal telle us first another (Chaucer, 2006, Line 21). Chaucer also satirises the medieval idea of romance, through the tales, he satirises courtly love, and how it is portrayed as being the ideal way to create a romance. The Millers Tale, in particular, satirises this concept as it is a parody romance (King, 2000, p73). This medieval concept is often found ridiculed in these tales. In the Wife of Bath she admits that I have wedded five! (Chaucer, 1995, line 44), if this had been a courtly love, surely it would have lasted and the Wife of Bath would not have been able to marry again, out of love for her previous husband. Absolon in the Millers Tale attempts to woo Alison using techniques expected of a courtly lover, however he fails to impress Alison and his efforts go unrecognised. Chaucer uses the literary convention of courtly love with Absolon to demonstrate just how ridiculous the efforts of the courtly lover can be, and how ridiculous it can be presented in literature. Chaucer is able to express some views on religion in the tales, even though he would have had to ensure that this was not a deliberate or obvious attack on the church. In the Millers Tale Absolon is satirised as the parish clerk (Chaucer, 2006, line 204) as That of no wyf took he noon offrynage (Chaucer, 2006, line 242). Chaucer also suggests that when Alison goes to church it is much more of a social outing, rather than a religious event. In the Wife of Bath the satire is directed at the sex obsessed and guilt-ridded attitudes of medieval christianity (Whittock, 1968, p121). The main social issue that Chaucer is seen to satirise in both these tales is the idea that women are repressed. Chaucer seemed able to perceive the genius and subtlety of the female mind in making the best of their situation in life, while still allowing the men to think they were in control (Bunting, 2003, p5). This is perhaps best envisioned in The Wife of Baths Prologue. She mentions her having had wedded five! (Chaucer, 1995, line 44). However she is able to defend this position that she is in as God says that to be wedded is no sinne (Chaucer, 1995, line 51), she also asks when God commanded he virgintee? (Chaucer, 1995, line 62). She speaks out against the church and what they are saying in the medieval period, where women were given two stereotypes, either compared to the treacherous Eve, or had to live up to the standards of the Virgin Mary with her being both a virgin and a mother this was an impossible role model for women to achieve. The Wife of Bath is unashamedly a larger than life character designed to squash the constraints that medieval Christianity have placed upon women. She is a matriarchal figure who has declared war on mankind (Whittock, 1968, p119) Chaucer uses the Wife of Bath to defend womankind. Chaucer looks at the relationship between the two sexes, as it is often perceived that women were always the weaker of the two, due to all the constraints put upon them from the Medieval church. However Chaucer seems to argue that not only do they not deserve this, but that women are cleverly able to control men, by subtlety manipulating them, however they exist in a masculine world so self-satisfied, or stupid to realise it (Bunting, 2003, p45). The Wife of Baths tale itself sees an important moral message, Chaucer cleverly places behind the shadow of the Wife of Bath. Faced with the issue of what women desire, the Knight concludes that: Wommen desiren have sovereynetee As wel over hir housbond as hir love, And for to been in maistrie hym above. (Chaucer, 1995, lines 1038-1041) The moral hides not behind the fact that women desire equality, the tale condemns the desire for mastery (Whittock, 1968, p126). When the Knight allows the woman to be independent and gives her the choice to be with him, he does not force his will upon her, resulting in an ideal relationship between the two. Chaucer demonstrates that possessing a woman can bring no man joy, out of fear that they will end up a cokewold (Chaucer, 1995, line 1214). When the woman chooses the Knight Chaucer shows that woman should have the right to choose their husband too, and more importantly he shows that when this happens this creates the best marriage. With the Wifes constant use of plural, it dissolves her individual situation into a general female experience (Saunders, 2001, p292) emphasising that this is a universal problem for all women in the medieval period. In the Millers Tale Alison manages to secure a victory at the end, being the only character not punished for her actions. She is able to manipulate Nicholas into thinking that she was doing him a favour by sleeping with him, however it is obvious throughout the tale that it is mutually beneficial for both of them. She manages to escape her narwe (Chaucer, 2006, line 116) cage (Chaucer, 2006, line 116). Both the Wife of Bath and Alison demonstrate that Chaucer definitely approved of women being treated as equal to men, allowing them to choose their own destiny, he also held them in high regard for their ability to overcome the fact that they were used as a commodity by men by quietly controlling small issues, eventually helping their own trapped and difficult situation. However it can be argued that although the Wife of Bath was a vehicle for satirising male attitude (Whittock, 1968, p121), but also to satirise female attitudes (Whittock, 1968, p121). She is a grotesque personification of all the undesirable traits found in women. While she argues that God has never forbidden marriage, and that she is actually doing a good thing by following her owene juggement (Chaucer, 1995, line 68), she then contradicts her arguments for marrying five times by wondering why members maad of generacion (Chaucer, 1995, line 116) were made and argues that they were nat maad for noght (Chaucer, 1995, line 118). This statement suggests that she marries for sex and lustful thoughts, not for the ideal love. The Wife of Bath is every anti feminists dream come true (Cooper, 1983, p76). It is argued that Chaucer uses the Wife of Bath to make these arguments against the church and male dominance as she is sexually predatory, extravagantly dressed, ultra sensitive to social positions and worst of all irresistible attractive (Cooper, 1983, p76). She is over indulgent, and it is often suggested that she has married her husbands for reasons other than love, something both the church and society frowned upon, regardless of gender. Alison is described by Chaucer using a heavy amount of animal imagery, suggesting that she is in fact an animal, with uninhibited desires and wild attitudes. She is also described with a high undertone of sexuality, again suggesting her unmanageable sexuality. This is not a woman who would be expected to dispute the controlling power men hold over them; although neither does the Wife of Bath, yet in both Tales women secure a victory, albeit a small one, against the men in their lives. Suggesting that Chaucer is not only trying to give women a disguised victory, but shows that in every undesirable position you find yourself in there will always be a small victory to be had. Chaucer is viewed as inheritor of a great tradition as well as the inventor of a new one (Saunders, 2001, p5) he stuck to particular conventions of the medieval period, and is work is characteristically medieval. He is also held in high regard as he invents a whole new way of tackling many of the medieval literary and social issues that he did not agree with in this social commentary. Chaucer has contributed highly to literary criticism as he produced a prose narrative that is clearly medieval in its style and delivery, however its message provides a strong moral message, and a social commentary on a society that without literature we would not know how society worked and what people thought about it without Chaucers work providing a social commentary and literary criticism.

Rigidity of Puritanism Exposed in Hawthornes Young Goodman Brown Essay

Rigidity of Puritanism Exposed in Young Goodman Brown    Proverbs 10:28 implies the idea of the universality of sin in saying "The prospect of the righteous is joy, but the hopes of the wicked come to nothing."   In "Young Goodman Brown", Nathaniel Hawthorne illustrates this through Brown's actions.   When Brown lives a righteous life with good faith, his thoughts remain pure and happy.   He has a wonderful wife, and he enjoys the presence of everyone.   As he takes his walk into the forest and into evil ways, his hopes and faith disappear.   He no longer loves his wife in the same way, and he despises everyone whom people consider were holy.   When he loses his faith, he loses his happiness.   To regain his happiness, Brown must find his righteousness again. Puritans believe there is no hope for a sinner.   Hawthorne uses a variety of writing techniques to condemn the rigidity of Puritanism.      Ã‚  Ã‚  Ã‚  Ã‚   For example, Hawthorne uses a wide variety of diction to create a mystical and hopeless mood.   As Brown walks into the "dreary" forest, an " uncertain" feeling comes over him as he looks ahead to the "gloom" awaiting him.   The forest is very dark and dreary and these words help create the eerie mood.   These words create an insecure and unsure feeling in the reader's mind.   The reader feels as if he stands right there on the outskirts of the forest along with Brown. That type of feeling scares even the bravest of men.   Hawthorne also describes the events taking place in the forest as "devilish," "horrid," and "evil."   Evil completely surrounds Brown in the forest.   It puts a thought in him which drives him crazy. These words give a v... ...ands before him with the guilt of sin.      He can never remember these people in the same way in which he wants to. His views on the righteousness of humanity change from good to bad.   Hence, Brown loses his comradery with his neighbors, and he dies a lonely death with no hopeful verse on his tombstone.    Works Cited Benoit, Raymond.   "'Young Goodman Brown': The Second Time Around."   The Nathaniel Hawthorne Review 19 (Spring 1993): 18-21. Hawthorne, Nathaniel. The Complete Short Stories of Nathaniel Hawthorne. New York: Doubleday and Co., Inc.,1959. James, Henry. Hawthorne. Ithaca, NY: Cornell University Press, 1997. Martin, Terence. Nathaniel Hawthorne. New York: Twayne Publishers Inc., 1965. Wagenknecht, Edward. Nathaniel Hawthorne - The Man, His Tales and Romances. New York: Continuum Publishing Co., 1989.   

Jonah Lamu :: Art

Jonah Lamu His favourite show is the Simpson’s. He's the most intimidating player for rugby's most intimidating team. He is Jonah Lomu of the mighty New Zealand All Blacks. He's 6'5, 250 pounds and can run the 100 meter dash in 10.8 seconds. Combine that with his amazing ball skills and his mind-boggling ability to break tackles and you have the world's greatest rugby player - hands down. Jonah was born in Auckland, New Zealand on May 12, 1975. He began playing rugby during school and quickly became known for his speed and strength. When he moved on to high school he played forward and was his team's top scorer. At 19, he became the youngest player to ever put on an All-Blacks uniform when he suited up for New Zealand in a game against France. Jonah's career took off from there. At the 1995 Rugby World Cup in South Africa, Jonah was named player of the tournament as he led the All Blacks to the World Cup. In the semi-finals, Jonah was a one man wrecking crew - scoring four tries against England. Jonah had made a name for himself as the world's best rugby player. His success at the World cups also made Jonah a very rich guy. He was offered serious money to play rugby in England and was even asked to play football in the NFL. Jonah turned those offers down to keep playing the sport in New Zealand. But the big giant's career took a turn for the worst in 1996. Doctors told him he had a rare and serious kidney disorder. Jonah had to take nearly a full year off from the game. He wasn't able to play rugby because of the drugs he was taking to fight the illness. Jonah smashing Australia By 1998, Jonah was back with the All Blacks and wrecking havoc on the opposition. His team was defeated in the semi-finals of the 1999 World Cup but Jonah still showed the world he was the best player around. He's now focusing his efforts on preparing for the 2003 World Cup of Rugby, which will be held in New Zealand and Australia. Jonah's Jamming' Jonah has New Zealand's loudest car stereo. His Nissan Patrol pumps out his favorite tunes like Janet Jackson and Naughty By Nature at nearly 160 decibels. Jonah Lamu :: Art Jonah Lamu His favourite show is the Simpson’s. He's the most intimidating player for rugby's most intimidating team. He is Jonah Lomu of the mighty New Zealand All Blacks. He's 6'5, 250 pounds and can run the 100 meter dash in 10.8 seconds. Combine that with his amazing ball skills and his mind-boggling ability to break tackles and you have the world's greatest rugby player - hands down. Jonah was born in Auckland, New Zealand on May 12, 1975. He began playing rugby during school and quickly became known for his speed and strength. When he moved on to high school he played forward and was his team's top scorer. At 19, he became the youngest player to ever put on an All-Blacks uniform when he suited up for New Zealand in a game against France. Jonah's career took off from there. At the 1995 Rugby World Cup in South Africa, Jonah was named player of the tournament as he led the All Blacks to the World Cup. In the semi-finals, Jonah was a one man wrecking crew - scoring four tries against England. Jonah had made a name for himself as the world's best rugby player. His success at the World cups also made Jonah a very rich guy. He was offered serious money to play rugby in England and was even asked to play football in the NFL. Jonah turned those offers down to keep playing the sport in New Zealand. But the big giant's career took a turn for the worst in 1996. Doctors told him he had a rare and serious kidney disorder. Jonah had to take nearly a full year off from the game. He wasn't able to play rugby because of the drugs he was taking to fight the illness. Jonah smashing Australia By 1998, Jonah was back with the All Blacks and wrecking havoc on the opposition. His team was defeated in the semi-finals of the 1999 World Cup but Jonah still showed the world he was the best player around. He's now focusing his efforts on preparing for the 2003 World Cup of Rugby, which will be held in New Zealand and Australia. Jonah's Jamming' Jonah has New Zealand's loudest car stereo. His Nissan Patrol pumps out his favorite tunes like Janet Jackson and Naughty By Nature at nearly 160 decibels.

Business Paradigm :: essays research papers

Key Point 1: How does Corporate Restructuring affect our Society? In the early 1990’s, corporate restructuring was being reported in newspapers and magazines almost daily. In 1995 alone, domestic mergers totaled more than $450 Billion. In just the first week of the second quarter of 1996, merger activity totaled $28.3 Billion. To name a couple of corporations that were involved were Bell Telephone systems and AT & T. Pros and cons come from such large mergers and acquisitions. A good aspect that came from the Bell merger was that they were able to provide service to 30 million residential and business customers in seven states west of the Mississippi. On the other hand, a negative aspect that arrived from mergers is that often times, after the merger had taken place, the companies decided to downsize to make their new corporations more efficient. Long-time employees are now being pushed out of the company. Investors and analyst’s alike, seemed to respect the companies that inflicted the deepest cuts and fired the greatest number of workers. Executive pay rose along with corporate profits and productivity. The compensation packages for those individuals laid-off were tied to job performance. This created a huge amount of hostility. Mergers also created fear amongst the employees. The fear of job loss eroded the loyalty between employees and their companies. Mergers, however, are sometimes inevitable. The corporations must find ways to stay competitive, not only internationally, but globally. Key Point 2: Social Responsiveness Management Large corporations are responsible for providing the consumer with a safe and reliable product. They are also legally obligated to ensure what the company is offering the consumer is what the consumer gets. Take the in-class video on U-Haul for example. U-Haul stated that each vehicle is routinely inspected to ensure customer safety. The inspection log would have a recent date annotating the last inspection. A team of reporters visited several U-Haul subsidiaries throughout the United States. The findings were shocking. It was found after having professional mechanics inspect the vehicles, that most were unsafe to drive. This negligence on U-haul’s behalf places the consumers life in jeopardy. It has become a huge issue after several fatalities that resulted from U-haul’s vehicle negligence. Laws should become more stringent on companies that provides this type of service to consumers. Key Point 3: Code of Ethics and Business Conduct (Nuclear Energy) The debate over whether nuclear energy is a socially acceptable has gone on for years.

Medieval Ages v. Renaissance Culture

Love remained a major theme in the Medieval and Renaissance Literature but this form of romantic passion is depicted differently is both eras. In the Medieval era, its takes the form of ‘courtly love’ and was labeled as a noble passion coupled with chivalry and gallantry. In renaissance, love was also considered an ennobling phenomenon but we see concept of romantic and exalted love that has nothing to do with knightly and chivalrous qualities. In the short story of Equitan, courtly love is not depicted an immodest and lustful phenomenon but it is praised occasionally. It further shows certain other fine qualities of the contemporary culture. Equitan was not a usurper. Although being a king, he was able to keep his seneschal’s wife by force or decree but he took into account both the seneschal and his wife’s feelings over the issue. Following the tradition of courtly love, he disclosed his love for the lady and requested her hand. This clearly manifests that culture and value of time pertaining to courtly love strongly prohibited forced love. Furthermore, it shows the individual integrity and honesty within the community. It was king’s integrity and honesty that did not let him deceive his seneschal and adopt a proper way to court the lady. When Equitans disclosed his feeling for her, she requested time to ponder over the matter. This indirectly depicts the rationality level of the people in general and nobility in particular. King was not swayed by the strong emotions and lady (seneschal’s wife) was not also seduced emotionally. Loyalty and equality were other ingredients of the courtly love that portrays the values and traditions of the society as a whole. Seneschal wife says in this regard; Love is not honourable, unless it is based on equality. A poor man, if he is loyal and possess wisdom and merit, is of greater worth and his love more joyful than that of a prince or king who lacks loyalty. This further depicts that females were not considered an object of pleasure only. They have their own say in the amorous and domestic affairs. It was a two-way affair. All the short stories and primary sources clearly indicate that indulgence in courtly love was not considered a social evil but was sanctioned by the society. People used to admire knights and mistresses involved courtly affairs. Although wealth and power was taken into account while making a courtly love to a man or woman but chiefly it was beauty and merits on the part of the woman and man that were considered as the pre-requisites for courtly love. For example the Lady Love in Letters of Abelard and Heloise describes ‘two special gifts whereby to win at once the hearts of any woman’   of her male lover. Those are his ‘gifts for composing verse and song’ and his ‘manhood’. This shows that contemporary community was not too materialistic in the affairs of love. Letters of Abelard and Heloise clearly manifest that marriage was not the objective or outcome of courtly love. The objective was to involve in the fine and subtle passion and feel the delicacies of the excitement. Mistress was considered more adorable title than that of wife. The â€Å"Renaissance† was usually the Age of Idealism the concept of love was also transformed and it was associated with spirituality. However we find juxtaposing view about the concept of love in the long period of Renaissance. For example in ‘The Merchants Tale’, Chaucer does juxtapose genre of courtly love and religion against each other and mocks both of them. Different precepts of courtly love are satirized by characterization and are undermined to an extent by effective utilization of images, descriptions and tone that it seems comical and illogical. So a phenomenon, courtly love that was eulogized in the medieval period is mocked. This poem, as it were, holds a mirror to the life of Chaucer’s age and shows it manners and morals completely, so it is obvious that lovers were always disliked and condemned by their families and societies in the renaissance period. Petrarch (1304-1374) is considered â€Å"the first writer of the Renaissance† takes into account the idealized form of love. Unlike medieval concept of courtly love, romantic love of renaissance literature was devoid of sexuality and eroticism. Petrarch shows the pangs of love and labels it as deadly disease or wound. He says in this regard; Weeping I laugh, I feed on misery, by death and life so equally dismayed: for you, my lady, am I in this state.(Sonnet, 134, Translation) Beloved is an exalted female figure that has nothing to do with materialistic world. But she was a more realistically conceived and presented figure than in the literature of courtly love. So above-mentioned arguments and evidence clearly show that concept of love was different in both periods. One was based on the desires of the flesh and feelings whereas other was based on its spiritual and transcendental nature. References Brewer, Derek. Chaucer and his world. New York: Dodd, Mead, 1978. Lewis, C. S. The Discarded Image: An Introduction to Medieval and Renaissance Literature. Cambridge: Cambridge University Press, 1964. Petrarca, Francesco. Petrarch's Songbook = Rerum Vulgarium Fragmenta. Trans. James Wyatt Cook. Binghamton: MRTS, 1995.   

Eli Lilly: Developing Cymbalta

Eli Lilly and company is a pharmaceutical company that was established in 1876 by Colonel Eli Lilly, who had served in the union army during the Civil War. One of the products the company developed includes the antidepressant drug Prozac, which has been a legendary product for the company and has generated billions of dollars since its launch. As Prozac’s patent expiration date approached, thereby allowing the sale of generic versions in the U. S. , the company decided to pursue a product to replace Prozac, named Cymbalta. John Kaiser, the marketing director at Eli Lilly and member of a cross-functional R&D team, new anti-depressant team (NAT), has been tasked to lead this effort. Kaiser prepared a presentation about the potential successor, Cymbalta, and convened a meeting with the NAT members to discuss its future potential. The goal of the meeting was to thoroughly analyze and discuss the pros and cons about Cymbalta’s development and strategic opportunities based on the different options of use. This paper will identify the strategic issues and problems the NAT faced in developing the new product. The paper will then analyze and evaluate the industry and market behavior by using a SWOT analysis. Finally, this paper will offer a set of recommendations based on the surrounding circumstances and options available to the Eli Lilly team. Identification of the strategic issues and problems: Eli Lilly and company’s NAT members began the process of searching for a successful replacement to Prozac by looking into the strategic choices, possibilities, and successful launch of a replacement shortly after the expiration of Prozac’s patent. Cymbalta was considered as a viable successor to Prozac because it seemed a) to be as good as or better than existing antidepressants, b) to show no signs of safety precautions or toxicity issues, c) to meet previous unmet patient needs, and d) to show promising signs of development as a product to also treat pain, especially if it did not cause special side effects. However, when Lilly developed Cymbalta back in the early 1990’s, for the major depressive disorder (MDD) market, the product failed to show satisfactory levels of efficacy for treating MDD in phase 2 trials in 1993. Additionally, Lilly had so little experience in the therapeutic area. Moreover, there were variances in the opinions of Neurologists and Psychiatrists related to the symptoms of pain, such as chronic back pain or recurring headache tied to depression. Those variances could peril the decision making process from the top management. Also, since there were no clear guidelines from the Food and Drug Administration (FDA), for the development of pain indications associated to depression, the likelihood of FDA approval was very slim. Kaiser and the team also encountered several constraints. The team had to decide how to prioritize the clinical trials for Cymbalta within the range of $25 to $50 million and a time frame of 15 to 18 months to design, enroll patients for trial, and then analyze and document results for the clinical trial. Each study was a major task for the NAT members and the team had the opportunity to submit only one objective to the FDA for marketing approval. On the other hand, since Cymbalta had been tested with twice daily dosages of 20 mg, 30 mg, and 40 mg, NAT members also looked into the option of conducting a new set of clinical trials to establish once-a-day dosage of 60 mg of Cymbalta to treat Major Depressive Disorder (MDD). The new option would provide more expedient dosing for patients and would also put the product on par with the major competitors. Analysis and Evaluation: The U. S. pharmaceutical industry is complex and dynamic. It’s an industry that is characterized by high-tech research and development (R&D) expenditures and extensive regulation of its products, especially in comparison with other manufacturing sectors. The U. S. Food and Drug Administration (FDA) oversee policies that produce faster review and approval times for drugs. The agency carefully evaluates the safety of any new drug and its efficacy. Such policies result in extended periods during which companies can exclusively market their pharmaceutical products. Longer periods of market exclusivity for pharmaceuticals then increase sales revenues, and increased sales revenues in turn lead to greater profits and potentially more funding for R&D. Treatment of depression is one area that the U. S. pharmaceutical industry has heavily invested in. The total sales of U. S. antidepressants reached close to $9 billion in the year 2000. Companies such as Eli Lilly capitalized on this opportunity and became a leading force in the antidepressant market with its Prozac drug. Antidepressant product development companies invest heavily in Research and Development (R&D), and patent it. With each successful launch of a product, they enjoy its patent rights for quite a long period of time and enjoy the exclusive rights to produce and sell that product resulting in enormous profits for the company. Thus, drug companies continuously attempt to differentiate their product from competitors and bundle in such a way that is more tailored to segment of the market where they can realize higher profits. SWOT Analysis: Strengths: †¢Potential successor to a highly successful brand – Prozac from a well-established company in the pharmaceutical industry. Part of the selective serotonin reuptake inhibitors (SSRI) group of drugs, which is popular and had fewer side effects than tricyclic anti-depressant (TCA) and monoamine oxidase inhibitors (MAOI). †¢Potential to treat both depression and chronic pain, such as headache and backache caused by depression. Weaknesses: †¢Product that is not different from competitors' brands. †¢Twice-a-day dosing regimen of 20-40 mg. Threats: †¢Serious market competition from competitors' brands such as Paxils and Zoloft with same efficacy. No clear concession amongst physicians as to the nature of link between depression and pain. †¢Attempting to compare Cymbalta to existing SSRI on pain might fail to conclusively separate from competitors, thus giving rival drugs an implicit endorsement for treating pain. Opportunities: †¢Potential development of 60 mg once-a-day dosage with high efficacy. †¢The possibility of pursuing patients with fibromyalgia (severe muscle pain and chronic fatigue) and Diabetic peripheral neuropathic pain or DPNP (a painful and debilitating complication of diabetes). According to the National Studies of Health, over 40 million Americans were unable to find relief from their pain, including patients with fibromyalgia and DPNP. Pros and Cons of Plausible Alternatives: If developed successfully, Cymbalta could be a unique product that has the ability to significantly reduce and improve depression and pain. Patients with fibromyalgia and DPNP could greatly benefit from Cymbalta. The pain relief may also be great for patients who suffer from depression and chronic pain like headache and backache. The NAT’s idea of pursuing the 60 mg daily dosage is also attractive if it delivers the same efficacy of current antidepressant drugs in the market. However, all of this comes with its perils. The company has to evaluate the risks and any potential side effects that the 60 mg per day dosage may have on patients. They also have to assess the feasibility of conducting a clinical trial with a 15 to 18 months’ timeframe and a projected cost of $25 to $50 million. Additionally, they would have to convince the FDA that the new product is ready to market. Failure of any of the aforementioned obstacles could result in loss of the antidepressant market to competitors. Recommendations: Depression and chronic pain diseases, such as fibromyalgia and DPNP, have a profound effect in society at large. Studies in scientific publications have estimated that depression affects 10% to 25% of the population. The antidepressant market in the U. S. in 2000 totaled sales of approximately $9 billion. Eli Lilly has positioned itself well in this market segment. The company has enjoyed a market lead with annual sales of over $2 billion with its antidepressant drug, Prozac. Cymbalta needs to focus on maintaining and increasing that $2 billion dollar revenue Prozac has achieved over the past years, by building on the successful foundations Prozac has already established. It is important to develop an updated product that will undoubtedly outperform its competitors. Cymbalta might be a successful replacement because of its good efficacy or efficacy better than existing antidepressants, Cymbalta also has no apparent safety or toxicity issues, and its possibilities of meeting a previously unmet patient needs, exemplifies why Cymbalta has the potential to total higher record sales than even Prozac.

Strategic Planning Process

Strategic Planning – Week 1 Keyla (Bolin, Niu) Keiser University MKT531 Marketing Management Dr. Jeff Ritter 03/09/13 Strategic Planning Process Strategic planning is refers to the development of the organization’s long- term goals and put forward into practice (Peter, 2013).Strategic planning system is the strategy, objectives, environmental factors, it is a process about the internal conditions and various elements integration and used to guide the rational allocation of limited resources enterprise for a certain period of time, in order to reach the goal of the management activities Some big enterprise have particular plan for next fifth years. Strategic planning can be separate to three steps, the first step is to determine the objective goals, during the enterprise development, it should be meet all kinds of challenges that successful achieve the goal.The second step is to formulate the planning, after manger determine the goal, manager should consider what measure s can be successfully to process the project, this is what I understannd about strategic planning. According to the requirements of the strategic planning, the characteristic about strategic planning can be summarizing by these points (Aldehayyat, & Twaissi, 2011): 1. Strategic planning system set broke through the traditional thinking mode which is not planning at present project, but the goals are for enterprise future direction of planning and financial.It pays much more attention to how to adjust business environment and innovation. 2. The settings of strategic planning are often led by very few top management leader directly control. It doesn’t like short-term business plan by a wide range of many people to participate in. 3. The strategic planning system is focus on the changing the external environment and innovation about enterprise, it involved the possibility of market opportunity which is hard to control and requires the enterprise have random and rapid response. 4 .The strategic planning plan can be set with external environment, business industry structure, customer and competitor’s information; however, the enterprise manager can understand the company’s internal standards through this process. 5. Strategic planning is a big change plan which is enough to change the enterprise future direction. It is combined with the strategic business goals and strategic key points that will make the enterprise get comprehensive change. The famous managerialist Drucker thinks that the enterprise of top managers’ first priority is to formulate and implement strategy.Through the company's mission, he thought, to reflect on the basic task of the management, is to put forward such a question: our company is what kind of business? It should reach to what kind of business? To this end, enterprises should develop their strategic target, strategic and plan, make decisions for the future. Clearly, this is actually the strategic planning proces s. From western developed countries the large enterprise, the management strategy is the framework of the strategic plan system.Is not normative system, of course, also can produce excellent strategy? But, regardless of the manner, the formulation of strategic planning system is intertwined in the processes for management activities, and the strategic management plays an important guiding role. It makes enterprises at all levels of staff have been involved in the process. I. e. , the enterprise employees should participate in the formulation or implementation of the strategic planning system, it's just them to participate in different degree of prevention is.Each employee in the enterprise bear the plan the worker roles at the same time, also has the characters such as organizer and commander. In this sense, the enterprise strategic planning system plays a sustained and coordinated the important role of strategic management and daily business activities, also prompted enterprise emp loyees to form a strong cohesion and a sense of belonging (Robinson, & Pearce, 1988). The effective decision system of corporate strategic planning must start with a strong organization.Enterprises in determining the strategic planning system, the corresponding processes must be designed so that the audit in the enterprise between various departments, as well as the correlation between their activities and planning, influence each other and mutual dependence. Generally speaking, due to the historical development of each enterprise, decision-making habits, thinking mode of different leaders, led to its approach in formulating strategic planning system is also ifferent. The strategic planning system of the scientific program should be determined based on the each company’s actual situation. Enterprise brand, family brand (brand) category and product brand constitute the brand level, different levels of brand both relate to each other, and influence each other (Kraus, & Schwarz, 2006). For example General motors, the enterprise brand, Chevrolet is general motors' family brand (brand) category, and sail (sail) is the product brand.Gm gives customers the brand association is a U. S. auto giant, a global fortune 500 companies, has a good reputation, and so on; The Chevrolet brand is one of the largest brands, gm's global sales volume since introduced the first product in 1912, total sales has more than 100 million vehicles, market coverage to 70 countries, has a record of sales of a new car every 40 seconds. Chevrolet 2004 global sales of more than 3. million units, in the global sales of every 16 a new car is a Chevrolet, Chevrolet brand to the customer's brand association is a reliable, pragmatic, intelligent and friendly, full of vitality; And sail (sail) brand, convey the differentiation characteristics of the product. The three levels of brand together, can put enough brand messages to customers, and make customer to sail (sail) this has just set up soon products produce good brand association and brand identity. References Robinson, R. B. ; Pearce, j. A. (1988). Planned Patterns of Strategic Behavior and Their Relationship to Busi- ness-Unit Performance.Strategic Management Journal, 9, 43-60. Peter, J. , ; Donnelly, J. (2013). Marketing Management Knowledge and Skills. New York, NY: McGraw-Hill. Aldehayyat, j. S. ; Twaissi, N. (2011). Strategic Planning and Corporate Performance Relationship in Small Business Firms: Evidence from a Middle East Country Context. International Journal of Business and Management, 6 (8), 255-263. Kraus, S. , Harms, R. , ; Schwarz, E. j. (2006). Strategic Planning in Smaller Enterprises: New Empirical Findings. Management Research News, 29 (6), 334-344.

A Survey of Information Technologies in Logistics Management

A Survey of Information Technologies in Logistics Management Anil Gurung University of Texas at Arlington Department of Information Systems and Operations Management, College of Business Administration Office: Room 630 Business Building Box 19437 701 S West St. Arlington, Texas 76019-0437 Voice: 817. 272. 3528 Email: [email  protected] edu ABSTRACT This paper analyzes the impact of information technologies (IT) on logistics by conducting a survey of literatures on academic logistics journals and practitioner journals.The literature survey and practice find that third party logistic providers have better opportunity to leverage IT since they need to have interoperable IT systems with their customers. The business philosophy of Just-In-Time (JIT) has also contributed to the impact of IT in logistics. Further, information technologies are identified that has benefited the logistics. Future directions of logistics are discussed. INTRODUCTION The proliferation of information technologie s (IT) and the internet technologies have provided impetus and challenges to the logistics.New technologies present new means to manage the flow of information. IT as a productivity tool can be utilized to both increase the capability and decrease the cost at the same time (Closs et al. , 1997). It has been widely accepted that firms can achieve competitive advantage by cost reduction or differentiation with the proper implementation of IT (Porter & Millar, 1985). Enabled by IT the logistics has become a source of competitive advantage for many firms. Two streams of research are identified that highlights the role of IT in logistics.First stream relates to just-in-time logistics information system (Anderson & Quinn, 1986; Bookbinder & Dilts, 1989; Das & Handfield, 1997; Gomes & Mentzer, 1988; Perry, 1988; Schwarz & Weng, 2000; Spencer, M. S. et al. , 1994; Spencer, M. S. et al. , 1996; Takahashi & Nakamura, 2000; Titone, 1996; Wafa & Yasin, 1996). The other stream is the third party logistics (Lewis & Talalayevsky, 2000; Peters et al. , 1998; Sauvage, 2003; Sink & Langley, 1997; Vaidyanathan, 2005). Importance of IT in logistics has grown to some extent by business philosophy of Just-InTime (JIT) by firms.With the emphasis of firms on JIT, the impact of logistics has grown as it is increasingly recognized as a source of consistent, low lead time, damage free deliveries (Bardi et al. , 1994). In pursuit of competitive advantages, firms outsource their functions which are noncore competencies so that they can focus on their core competencies. A recent survey found that 83 percent of the surveyed Fortune 500 companies reported having at least one contract with a third-party logistics provider (Lieb & Bentz, 2004).Over the years, the use of third-party logistics has been increasing. Similar survey of Fortune 500 companies taken in 1991 had only 38 percent of the respondents reporting the use of third-party logistics provider (Lieb, 1992). The 618 third party logis tic operators attempt to harness the capability of information technology to provide superior services to their customers. The objective of this paper is to study how IT has impacted logistics. To this end, literature review of both leading academic and practitioner logistic journals is conducted.The next section will report the framework of logistics. The following section will analyze the IT enablers in logistics. Then, the implications of ecommerce are discussed followed by a section on future directions for logistics. REVIEW OF THE LITERATURE A classification scheme logistics functions provides a meaningful way to study how IT has impacted the various functions of logistics. Previous research in logistics have categorized the use of information systems in logistics in different ways.A system of logistics functions can be divided into following five broad areas (Bowersox, 1974): facility location, transportation, inventory, communication and material movement. Based on the proble m areas that application addresses, seven areas of logistics has been identified as facility location, inventory control, order entry, vehicle scheduling, warehouse layout planning, freight rate retrieval, and product and shipment tracing (Ballou, 1976). Another survey identified five categories as facility location, inventory control, transportation, production scheduling, and total physical distribution (House, 1978).These categories treated each category as individual entities rather than a whole system. Noting this shortcoming, Stenger (1986) proposed another classification consisting of transaction systems, short-term scheduling and inventory replenishment systems, flow planning systems, and network planning and design systems. Expanding on the framework developed by Bowersox, Novack et al (1992) divided logistics function into two categories. The first category refers to physical activities that are required various utilities of customer need.These will include inventory, tran sportation and customer service operations. The second category refers to flow of information or transaction activities that follow or initiate the physical activities. The physical and information flows in logistics function is well-depicted in Figure 1 that shows the categorization of logistics functions as described by Vaidyanathan (2005). As shown in the figure, information flows between logistics function are managed, coordinated and supported by various logistics technologies. 619Inventory and Logistics Management: – Freight Consolidation – Freight Distribution – Shipment Planning – Traffic Management – Inventory Management – Carrier Selection – Order Entry/ Management Information Flow Customer Service: – Freight Payments – Auditing – Order Management – Fulfillment – Help Desk – Carrier Selection – Rate Negotiation Information Flow Warehousing: – Packaging – Product Making – Labeling – Warehousing Material Flow Transportation: – Fleet Management – Cross Docking – Product Return Figure 1: Categorization of Logistics Functions (adapted from Vaidyanathan 2005)IT enablers in Logistics The literature in logistics is full of instances where information technology has been touted as a means to enhance logistics competitiveness (Bowersox, 1974; Closs et al. , 1997; Rabinovich et al. , 1999; Stenger, 1986). Yet there has been few empirical studies that relates logistics information capabilities to logistics competence (Closs et al. , 1997). A popular framework in information systems discipline put forward by Gorry & Morton (1989) place logistics decisions as structured and varying from operational to strategic.The role of logistics information systems as operational and strategic enablers in different areas of the firm’s supply chain has been stated in the literature (Langley et al. , 1988). There has been a shi ft of IT from being an enabler of operational and material handling functions to being an enabler of decision-making and activityplanning functions within the supply chain (La Londe & Auker, 1973). Logistics Information System Logistics Information System (LIS) is the application component of logistics information technology. An effective LIS facilitates the proper information flow between inventory, 20 Information Flow warehousing and transportation to realize the high level of customer service. The ability to optimize the logistics cost and service levels is affected by the LIS of the firm and its partners. Firms that provide better logistics services at a lower cost can have competitive advantage over its competitors (Bardi et al. , 1994). Two classes of LIS has been recognized in the literature (Closs et al. , 1997). Logistics operating systems (LOS) refer to transactional applications such as order entry, order processing, warehousing, and transportation.Logistics planning syst ems (LPS) refer to coordinating applications such as forecasting, inventory management, and distribution requirements planning. EDI Electronic Data Interchange (EDI) has successfully enhanced the communication between firms which is essential for logistics. This technology requires firms to have common data formatting and transmission standards or protocols. Such technologies have been employed by companies to coordinate their value chain activities including logistics. Early applications of EDI has been on transmitting vehicle location information by railways to their customers.Other types of logistics information carried by EDI are purchase orders/releases and changes, advanced shipping notices, bills of lading, and invoices. Timely and accurate information is crucial in decision making about complex logistics problems. Japan Airlines (JAL) adopted EDI to manage their complex value chain logistics required for their operations, including procurement and just-in-time delivery of ai rcraft fuel, repair and maintenance aircraft parts, food catering and other customer requirements (Chatfield & Bjorn-Andersen, 1997).The competitive advantage gained by companies employing EDI is cited in the literature. Firms utilizing EDI were better able to fulfill greater number of services to their customers (Rogers et al. , 1992). Bar coding Bar coding is one of the most IT enablers to date and has made significant impact in the practice. Starting in 1960’s some of the earliest implementation of bar codes were in rail road cars. Nowadays it is rampant in anything that needs to be identified and tracked. The different type of bar codes are available, known as symbologies, for different purposes.In practice, most firms prefer to use industry standards rather than proprietary standards for most of their bar codes on their products. By following industry standards, bar codes reduce the complications inherent in the use of multiple standards and thus provides a strong founda tion for integrating the corporate logistics and the supply chain (Closs & Kefeng, 2000). Real-time communications capability The logistics IT capability of real-time communications is essential for maintaining the flow of information.As noted by Dudley & Lasserre (1989), one of the important roles of logistics IT is to substitute information for inventory. To make real-time tracking of goods, logistic information systems of business partners should have real-time communications capability. The business partners require an integrated messaging architecture which exchanges business data while customizing business flows and format transformation. Real-time communications also allows for schedule plans to change in dynamic routing and scheduling system when the vehicles are 621 already out on the road.Any last minute changes in routing and scheduling system or constant tracking has been possible only with real-time communications ability of the respective systems. RFID RFID helps to id entify, track and locate items automatically. The use of Radio Frequency Identification (RFID) is expected to increase rapidly in coming years. Often referred to as the next step in the evolution of bar-coding, RFID is growing rapidly in the automatic data capture and identification market (Srivastava, 2004). RFID is not a new technology, in fact, its use dates back to 1940’s but only now it is starting to make a significant impact within the supply chain.The growth in use of RFID will be enhanced to some extent by mandates from large retailers such as Wal-Mart and Target, and the US Department of Defense, who require their suppliers to adopt this technology within the next few years (Asif & Mandviwalla, 2005). Among the companies that are piloting RFID in their supply chain management prominent ones are WalMart, Procter & Gamble, Coca-cola and Gillette. Although the biggest driver in the popularity of RFID has been supply chain, companies are experimenting in other applicati ons as well.Other applications are theft detection, asset tracking, mobile payments, in-process inventory tracking and luggage tracking. Dell, Seagate, Boeing and Ford are among other companies that are using RFID to track their in-process inventory in manufacturing. An RFID system includes transponders or tags that can identify items ; antennas that allows tags to be interrogated and to respond; and software that controls the RFID equipment, manages the data and interfaces with enterprise applications. RFID has lots of potential to improve the efficiency in the supply chain and reduce waste.For example, efficiency would result from automatic update of inventory system when products with RFID tags are unloaded from trucks into stores. The advantages of RFID over bar coding are as follows: RFID tags can provide longer read distances; store more data; require no direct line of sight between tag and reader; and can collect data from multiple sources simultaneously (Asif & Mandviwalla, 2005). There are some technical and business challenges to overcome before RFID can be ubiquitous. Technical issues include problems of interference, security and accuracy while business issues relate to costs and lack of standards.Another significant business challenge in adopting RFID faced by managers is to work out a business case for the executive board. Early adopters of these technologies are marred by problems such as possible adverse consumer outbursts to perceived invasion of privacy, reliability of the RFID system, and issues related to health, safety and IT integration. IMPLICATION OF ECOMMERCE ON LOGISTICS The growth of ecommerce pose opportunities and challenges for logistics. As internet retailing increases the companies are accepting orders from their clientele across the borders.In many instances the location of clients are not covered by any existing distribution system of the companies. On such occasions the companies have no resort but to turn towards third party logistics operators for physical flow of goods. As for the information flow, the companies need to have capabilities for ecommerce applications. The group of technologies and processes for coordinating logistics information flow has been named e-logistics. An important web 622 technology that facilitates the exchange of business data among logistics business partners across different platforms is extra markup language (XML).For example, UPS is exploiting the power of the web services to streamline its information flows for logistics activities such as RFQ, shipping and tracking. Changing Trends in Logistics Consultants are beginning to take an active part in helping out the shippers select third party logistics operators. Shippers hire consultants to help them align business processes with supply chain strategies. The newly coined term â€Å"4PL† for consultants stands for dominant role that consultants will be taking in managing the resources, the technology and the process es in the supply chain.It is yet to be seen whether the shippers will let the consultants manage all the logistics processes. Instead of handing over the authority to manage the logistics processes to the consulting firms, shippers may choose to develop alliance with the third party logistics operators and maintain the supply chain themselves. The key thing that will allow coordination between shipper firms and the third party logistics will be information technology and management skills to run the supply chain effectively. This implies that firms should also have proper logistic technologies in place to enjoy the full benefits of use of third party logistics.FUTURE RESEARCH DIRECTIONS The research directions that are available for researchers in logistics are numerous. Before companies implement new logistic information technologies such as RFID it is important to assess the viability of adopting the technology. What would be the expected benefits? What is the ROI? Researchers can come up with various econometric models to predict the outcomes of adopting logistics technologies. Modeling techniques can be used to assess the scenarios that would be beneficial for adopting new technologies.As companies are entering into ecommerce, better coordinating techniques are required to streamline logistics activities for transactions taking place on the internet. Collaborative technologies for supporting e-logistics would greatly enhance the future logistics. Multi-agent systems (MAS) provide an interesting avenue of research that is applicable for supporting logistics technologies on the internet. Intelligent software agents can be used to assess the bids offered by multiple third-party logistics operators. To support global ecommerce the companies need to have different options for global logistics.The best way to traverse the geographical distribution is through technology. What are the communication channels and technologies that would benefit the company in terms of monitoring and coordination logistics functions? More empirical evidence will be preferred to establish the direct link between organizational performance and logistics information systems. Researchers can seek to examine the complex relationships between logistics technologies and performance from different paradigms and theories. The perspective of organizational learning can be used to evaluate the performance gained by employing logistics information systems. 23 CONCLUSION The objective of this paper was to observe the impact of information technology on the logistics functions. A literature review of the academic and practitioners journals was conducted. The information technologies that have been used to support logistics functions were discussed. It is evident that academic researchers are aware of new technologies in practice such as RFID. Development in technologies offer sources of competitive advantage for companies. Adoption of new technologies provide challenge and o pportunities for the companies.Proper business case and calculation of ROI needs to be done to assess the expected benefits from new technologies. Changing trends in business in terms of ecommerce open new markets for firms for all sizes to expand their market share. Strategic use of information resource would bear results of competitive advantage and thus leading to success stories. The best practices in logistic information technologies need to be adopted by firms in alignment of their strategic goals. Future trends in logistics may prompt companies to rethink their logistics strategies.Firms may choose to use third party logistics in order to focus on their core competencies. However, firms need to have logistics information systems in place that is compatible with the third party operators in order to fully benefit from their services. REFERENCES Anderson, D. L. & Quinn, R. J. 1986, â€Å"The Role of Transportation in Long Supply Line Just-InTime Logistics Channels â€Å", Jou rnal of Business Logistics, vol. 7, no. 1, pp. 68-88. Asif, Z. & Mandviwalla, M. 2005, â€Å"Integrating the Supply Chain with RFID: a Technical and Business Analysis†, Communications of the AIS, vol. 15, pp. 393-427. Ballou, R. 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