Media Technologies and convergence Raymond Williams Essay

Media Technologies and convergence Raymond Williams - Essay Example Raymond Williams is strongly opposed to Marshall McLuhan’s analysis that the world has been altered by television, which is intended to mean that watching television reduces one’s intelligence quotient (IQ). Although McLuhan’s line of thought is somehow consistent with experience in the media, Williams argues that it would be overly deterministic to believe in the precepts of this model. On this point, Williams’ line of thought makes quite a lot of sense because some television programs are greatly educative and laden with facts. The implication is that the society can learn a great deal from these facts and effectively develop their IQs. Technological determinism assumes that technological advancement is an accidental, self-driven process. It pre-supposes that the advancements are never pre-determined by external forces. However, most of the technological developments arise as a result of the needs (either real or perceived) of the society. This way, technology is the ultimate result of many years of carefully designed research. Put differently, the kind of technology that develops in a particular place is normally related to the challenges associated with the place. Technology is, therefore, aimed at providing definitive solutions to the needs and challenges of the society. Williams reinforces this point further by making reference to some television-related inventions such as the electric eye, the copying telegraph, the cathode-ray tube, and the scanning system. The details of these inventions show clearly that discovery of the modern television had been long foreseen, and it was in the process of being perfected. One of the challenges that had motivated the conception and subsequent realisation of these inventions is pressure that came with the expanding business and military operations; a situation that demanded a faster and robust broadcasting platform. Raymond Williams emphasises the value of technology in influencing the cultural perception of television. In doing this, he resists the assertions of McLuhan that the message lies in the medium. Williams reasons that if the medium is the message, then the human component would have been left out of the broadcasting system. Williams further argues that contrary to McLuhan’s beliefs, viewers have the will and ability to alter and or pre-determine the otherwise latent logic of technology and history. This is attributable to two factors: first is that television is part of human life, and second

Business Research Methods Term Paper Example | Topics and Well Written Essays - 750 words

Business Research Methods - Term Paper Example From the paper the most obvious weakness of the questionnaire is the lack to give a brief description of the purpose of the research, there is need to include a brief description to the respondents on what the research is aimed at finding out. The other problem with the questionnaire is that the questions are not logically set, there is a need to set the questions in a logical manner and opt to mix them up. This is achieved by grouping questions that tend to get some information together and arranging the questions from simple questions to the more complex question. The format of the questions in the questionnaire is mixed up and does not follow this rule. The other crucial information missing from this questionnaire is the information on confidentiality, there is need to add a note on the extent to which ethical issues on confidentiality will be observed, this will ensure that the respondents don't give biased information as a result of fear of exposure of information. Therefore there is a need to give a statement that tells the respondent about the level of confidentiality. Descriptions on where to return the complete questionnaire are also missing, there is need to clearly explain where to return the form and also advice the respondent to completely fill out all the questions because a questionnaire that is not fully filled is always discarded. The other drawback with the questionnaire is that there are two questions in one question, this is evident from the use of the word "and" in the questions, a research question in a questionnaire should not contain two question and thi9s is avoided by not using and in the question, this is evident from question 15 and 7, the problem with the two questions is that the respondent is not sure which question to answer and this leads to biases in responses given.  Ã‚